Kilnsey Park Estate
Turning heritage, habitat and hospitality into
one clear story
Kilnsey Park Estate is not just a visitor attraction. It is a working estate with deep family roots, a commitment to conservation and a delicate balance between tourism, environment and livelihood.
The challenge was not a lack of character. It was clarity of what they do
Over time, different elements of the estate - fly fishing, red squirrel conservation, wildlife, café, weddings and family visits - had grown organically. What was missing was a unifying story that helped visitors understand what Kilnsey Park stands for and why it matters.
Our role was to listen first.
We worked closely with the family to understand:
the history of the estate and its long-term stewardship
the environmental commitment to nurturing habitats
the careful management of sustainable fly fishing
the protection and breeding of red squirrels
the balance between visitor experience and conservation
From there, we shaped a narrative that connected everything.
Kilnsey Park is a place where:
heritage is protected
the environment is actively nurtured
wildlife is safeguarded
families can reconnect with nature
anglers can fish responsibly
and special occasions can be celebrated in a setting that means something
The story moved from “attraction” to “stewardship”.
From story to strategy
Once the narrative was clear, we aligned communications to support it.
This included:
refining website messaging to reflect conservation and heritage
reshaping social media content to highlight environmental care, not just promotion
developing seasonal campaigns around wildlife and fishing
supporting recruitment communications for seasonal staff
Channels were selected deliberately:
Website as the central narrative hub
Social media to showcase daily life, wildlife moments and family experiences
On-site signage and printed materials to reinforce stewardship messaging
Targeted local media engagement where appropriate
Community partnerships to deepen regional visibility
The focus is consistency. Every channel needed to tell the same story.
IMPACT
The shift in messaging helped:
strengthen Kilnsey Park’s identity as a conservation-led estate
attract visitors aligned with its environmental values
increase engagement across social channels
support sustainable fishing participation
reinforce the red squirrel conservation story
build stronger positioning for weddings and private events
support recruitment through clearer employer messaging
Most importantly, it aligned commercial activity with environmental responsibility.