The North 53 Team
Experienced. Behaviour-led.
Focused on outcomes.
At North 53, we combine strategic thinking with practical delivery.
Different strengths, one shared belief: clear, credible communication changes behaviours - and drives results.
Selected Experience
Purpose-led Organisations Health & Care
Charities and Voluntary Sector Growing Commercial Brands
Government & Public Sector
Tarique Chowdhury
With a career spanning client side in charities, central government and the NHS and agency side on commercial accounts, Tarique brings strategic depth and hands-on delivery experience in equal measure.
He sets the direction and tone for North 53 - ensuring every project is rooted in behavioural understanding, commercial clarity and real-world impact.
His experience and curiosity about why people do what they do (or don’t) shape our approach. He believes clear, credible stories influence decisions, helping people choose you, buy, support and act with confidence.
Clients value his ability to simplify complexity, link teams and turn strategy into action.
Outside work, family life and presenting a weekly radio show keep him grounded.
Founder & Principal Consultant
Michelle
Michelle leads on our client relationships, commercial
growth and partnerships
across North 53.
Focused, approachable and driven by results, she ensures our client partnerships are built on clarity, trust and momentum. She works
closely with clients to
understand priorities, spot opportunities and ensure
delivery stays aligned with
their organisational and commercial objectives.
Her strength lies in her relationship-building -
creating long-term
partnerships rather than
short-term transactions.
Client Partnerships & Growth
Communications
& Projects
Jasmin-Sophia
Jasmin supports campaign development and delivery
across our client accounts.
Creative and strategically
minded, she helps turn insight into clear messaging and actionable plans. From
campaign coordination to content development, she ensures ideas translate into
work that lands with the right audience.
Working closely with Tarique,
she brings structure and fresh thinking to every brief.
Client Support
& Delivery
Lukas
Lukas supports our day-to-day coordination across projects, ensuring delivery remains organised, responsive and consistent.
Friendly and reliable, he plays a key role in maintaining communication flow between North 53 and our clients.
Behind the scenes, he helps ensure campaigns run smoothly and timelines stay on track, helping maintain the consistency and reliability clients depend